@article {4342,
	title = {Mediated Public Diplomacy in a New Era of Warfare.},
	journal = {Communication Review},
	volume = {12},
	number = {3},
	year = {2009},
	note = {Accession Number: 44032190; Sheafer, Tamir 1; Shenhav, Shaul R. 2; Affiliations: 1: Departments of Political Science and Communication and Journalism, The Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel; 2: Department of Political Science, The Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel; Issue Info: 2009, Vol. 12 Issue 3, p272; Thesaurus Term: DIPLOMACY; Thesaurus Term: PUBLIC opinion; Thesaurus Term: MASS media; Thesaurus Term: CULTURE; Subject Term: MILITARY art \& science; Subject Term: WAR; Subject Term: MILITARY policy; Subject Term: ARMED Forces; Subject: ISRAEL; Number of Pages: 12p; Document Type: Article},
	month = {2009/07//},
	pages = {272 - 283},
	publisher = {Routledge},
	abstract = {The new era of warfare is characterized by the increased visibility of war. The changing strategic, social and cultural environment has forced governments and armies to modify their strategies. Public diplomacy is one strategic policymaking response to this changing environment. This article reviews current research in this field, focusing on mediated public diplomacy, which is a central part of public diplomacy that has not been greatly researched. We discuss the central role played by cultural resonance in mediated public diplomacy, elaborating on immanent tensions between the centrality of cultural resonance and the needs of public, and mediated public diplomacy. [ABSTRACT FROM AUTHOR]Copyright of Communication Review is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder{\textquoteright}s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)},
	keywords = {ARMED Forces, CULTURE, DIPLOMACY, Israel, MASS media, MILITARY art \& science, MILITARY policy, PUBLIC opinion, WAR},
	isbn = {10714421},
	url = {http://search.ebscohost.com/login.aspx?direct=true\&db=ufh\&AN=44032190\&site=eds-live},
	author = {Sheafer, Tamir and Shenhav, Shaul R.}
}
