News & Events

Special Lecture: Thinking Inside the Box: A systematic approach to creativity - Prof. Jacob Goldenberg

Special Lecture: Thinking Inside the Box: A systematic approach to creativity - Prof. Jacob Goldenberg

June 2, 2016

The ability to solve problems creatively and generate change is a recognized standard of success and plays an important role in gaining a competitive advantage in many areas. Despite the enormous effects of creative ideas, this is one component in managers’ work which traditionally defies quantitative evaluation or the applications of systematic approaches.