Keren Tenenboim-Weinblatt is recipient of the prestigious ERC Starting Grant for the project “Mediating the future: The social dynamics of public projections” (PROFECI). The project aims to understand the complex social process of projecting and shaping collective futures within and through the media. It develops an interdisciplinary approach and new research tools for studying how projections about the outcomes and implications of significant events evolve through the interaction of various social actors, and how they are received and acted upon by the public, possibly resulting in self-fulfilling and self-defeating dynamics. The focus is on three retrospective case studies (projections about the Brexit referendum; the civil war in Syria; and Donald Trump's presidential bid) as well as three real-time case studies, to be selected based on geopolitical developments.