Gal studies the employment of positive emotional appeals in political speeches of populist actors, with Donald Trump’s 2016 presidential campaign speeches as her case study. Specifically, she measures cues of enthusiasm through textual analysis and an examination of observable audience responses.
Vered's research deals with the representation of women in discourse. The study analyses the various perceptions of representation by political actors, and through them explores women's image in society.
Gil explores the impact of tweets on emotions and political choices of individuals.
He hypothesizes that populist parties publish tweets with negative sentiment more than mainstream parties, which provoke fear and anger and as a result mobilize support for these parties.
Avishai studies the relationship between populist rhetoric and different forms of appeals to truthfulness, and finds that there is a positive relationship - especially in Western countries - between populist messaging and appeals to sincerity.
Noam studies the relationship between Brexit-induced political uncertainty and electoral behaviour. Recently looking at Northern Ireland, he finds that voters use party competition as a balancing mechanism and base their choice of party on the political setting's degree of volatility.