Social Networks, Social Dynamics, Collective Phenomena, Digital Marketing, Diffusion of Information and Innovation (email)
Enjoyed your stay? Here’s the surprising reason you shouldn’t review hotels on a rainy day
August 23, 2022
On average bad weather - rain or snow - reduced reviewers' evaluation of past hotel experiences so much that it nearly moved them from a 5 to a 4 star rating. On rainy days, people were more likely to write a review - and make it more critical and detailed... Link to article.