Baden, C., Kligler-Vilenchik, N., & Yarchi, M. (2020).
Hybrid content analysis: Toward a strategy for the theory-driven, computer-assisted classification of large text corpora. Communication Methods & Measures ,
14 (3), 165-183.
Publisher's VersionAbstractGiven the scale of digital communication, researchers face a painful trade-off between powerful, scalable computational strategies, and the theoretical sensitivity offered by small-scale manual analyses. Especially in the study of natural discourse on digital media, the interactive, ever-evolving stream of conversations across multiple platforms regularly defies efforts to obtain well-defined samples of manageable size, while their linguistic variability imposes major limitations upon the accuracy of automated tools. In this paper, we draw upon recent advances in computational text analysis to develop a hybrid approach to the deductive analysis of large-scale digital discourse, which combines the algorithmic extraction of coherent, recurrent patterns with a manual coding of identified patterns. The approach scales up to treat millions of texts at minimal added human effort, while affording researchers close control over the process of theory-guided classification. We demonstrate the power of Hybrid Content Analysis by studying polarization in a quarter of a million contributions from cross-platform interactive social media discourse about a controversial incident.
Kligler-Vilenchik, N., Baden, C., & Yarchi, M. (2020).
Interpretative polarization across platforms: How political disagreement develops over time on Facebook, Twitter, and WhatsApp.
Social Media + Society ,
6 (3).
Publisher's VersionAbstractPolitical polarization, seen as a key threat to contemporary democracy, has been tied to the rise of digital social media. However, how this process develops in the context of a social media environment characterized by multiple platforms—with differing norms, contents, and affordances—has not been sufficiently explored. In the present article, we propose a distinction between positional polarization, that is, people’s view on a political issue, and interpretative polarization, that is, how that political issue is contextualized and understood. We use this distinction to examine an issue of political controversy in Israel, examining how polarization develops over time, on three social media platforms—Facebook, Twitter, and WhatsApp. We find that contrasting positions are strongly connected to conflicting interpretations, both of which are clear from the start, with only minor overtime shifts. Moreover, while sharing broad similarities, the three platforms show a few distinctive polarization dynamics—both positional and interpretative—that can be connected to their varied socio-technical affordances. The study advances our theoretical understanding of polarization by examining how different social media platforms may shape distinct polarization dynamics over time, with different implications for democratic debate.
Pasitselska, O., & Baden, C. (2020).
Who are ‘the people’? Uses of empty signifiers in propagandistic news discourse.
The Journal of Language and Politics ,
19 (4), 666-690.
Publisher's VersionAbstract
As expressions without clear definition but with strong normative charging, empty signifiers play an important role in political discourse: Uniting diverse populations under a common banner and endowing political demands with self-evident legitimacy, they constitute a potent tool for rallying support for political action. Among empty signifiers, one particularly versatile construct are ‘the people’ as bearers of ultimate political legitimacy. In this paper, we investigate how ‘the people’ are constructed in propagandistic conflict narratives during the Russian-Ukrainian conflict, imbuing the concept with different meanings in the pursuit of competing political ends. We show how ‘the people’ are constructed as democratic sovereign, enduring nation, moral humans or dispersed media publics, each time summoning different kinds of legitimacy and using different strategies to construct encompassing consensus and marginalize dissent. We discuss implications for the study of ideological discourse, populism and political communication.
David, Y., & Baden, C. (2020).
Reframing community boundaries: The erosive power of new media spaces in authoritarian societies. Information, Communication & Society ,
23 (1), 110-127.
Publisher's VersionAbstractThis study examines the role of digital media within the Ultra-Orthodox Jewish community in Israel, a conservative closed community, whose leadership is unable or unwilling to control the effects of digital media on the rank-and-file. Over the past decade, digital media have played an important role for challenging authoritarian rule around the globe. Especially in ideological communities sustained by strict taboos, digital media hold the potential to subvert hegemonic discourses. In this study, we make use of an incident that forced Israel’s Ultra-Orthodox community to address its long-standing taboo and hateful attitudes toward LGBT and Queer issues. In July 2015, an Ultra-Orthodox community member attacked participants of the Jerusalem Gay Pride Parade, murdering one and wounding six. While traditional community media attempted to ignore the event, two major Ultra-Orthodox news websites fell outside the control exercised by the community leadership, and enabled subversive discussions within the Ultra-Orthodox community. Through a process of negotiating the meaning of the attack, these discussions resulted in a reframing of the boundaries of the community, breaking a path for further contestation and debate. Using grounded theory analysis, this article contributes to a better understanding of the role of digital media in enabling contestation and challenging established power structures within authoritarian closed communities.
This study examines the role of digital media within the Ultra-Orthodox Jewish community in Israel, a conservative closed community, whose leadership is unable or unwilling to control the effects of digital media on the rank-and-file. Over the past decade, digital media have played an important role for challenging authoritarian rule around the globe. Especially in ideological communities sustained by strict taboos, digital media hold the potential to subvert hegemonic discourses. In this study, we make use of an incident that forced Israel’s Ultra-Orthodox community to address its long-standing taboo and hateful attitudes toward LGBT and Queer issues. In July 2015, an Ultra-Orthodox community member attacked participants of the Jerusalem Gay Pride Parade, murdering one and wounding six. While traditional community media attempted to ignore the event, two major Ultra-Orthodox news websites fell outside the control exercised by the community leadership, and enabled subversive discussions within the Ultra-Orthodox community. Through a process of negotiating the meaning of the attack, these discussions resulted in a reframing of the boundaries of the community, breaking a path for further contestation and debate. Using grounded theory analysis, this article contributes to a better understanding of the role of digital media in enabling contestation and challenging established power structures within authoritarian closed communities.